About the Product
- Suitable for newborn baby's 1st bath and is the number 1 choice of Hospitals in US based on qualitative study conducted in US Hospitals in Apr '13
- 100% Clinically proven mild and gentle
- Dermatologist tested, allergy tested
- Every Johnson's product passes a 5 level safety assurance process
Did you know? your newborn's skin is 3 times thinner than yours and loses moisture 2 times faster. She needs mild cleansing that will preserve her skin's natural moisture. that's why johnson's top-to-toe wash is a specially designed ultra mild cleanser, as mild as pure water, for your baby's delicate skin and eyes.
From the Manufacturer
What Makes Us Best For Baby?
At JOHNSON’S, we combine our 120-year-old experience with new scientific developments. All our products come with the TRIPLE BABY PROTECTION seal which signifies our promise to offer only what is safe, mild, and effective for use on baby’s skin and hair. That’s what makes us Best For Baby in 173 countries.
It takes 1 year on an average for new material to qualify for use. Products meet or exceed 15 Global regulatory standards.
Clinical Evaluation: Skin irritation, Allergic reaction, Sunlight, Efficacy
90% of all publications & scientific literature on baby’s skin has been has been advanced by us.
About JOHNSON’S TOP-TO-TOE wash
Your newborn’s skin is 3 times thinner and prone to dryness
That’s why our specially designed TOP-TO-TOE is an ultra-mild, pH balanced cleanser that protects her skin’s natural moisture.
Your baby’s eyes are still developing and are more prone to irritants
That’s why TOP-TO-TOE, clinically proven to be as mild as pure water, is best for your newborn’s first bath.
This is what makes JOHNSON’S baby TOP-TO-TOE wash the 1st choice* of hospitals
*A qualitative study conducted in US hospitals in April 2013.
Gentle enough for your
newborn’s first bath
Every ingredient in JOHNSON’S baby TOP-TO-TOE wash is included for a specific purpose
To help cleanse skin and/or hair
Cocamidopropyl Betaine & Sodium Trideceth Sulfate.
To add moisture to skin and hair
Glycerin & Polyquaternium-10
To help adjust pH levels
Tetrasodium EDTA, Citric Acid & Sodium Hydroxide.
To help maintain product freshness
Sodium Benzoate, Ethylhexylglycerin & Phenoxyethanol
To help maintain product thickness
PEG-150 Distearate
To help to keep the product mixed together
PEG-80 Sorbitan Laurate.
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